Quote: “Design is the silent ambassador of your brand.” Paul Rand
Friday: Big Money Small Change
How do you create a silent ambassador for your brand? You focus on your brand. Yesterday I talked about how to create consistency thorough your vibe.
Then today I was scrolling on my Instagram and saw this…
Look at the photo. It’s candy. There are endless ways to display candy… the WAY you display it becomes an integral part of your vibe.
This one photo is trendy and old fashion at the same time. The wire baskets and handwritten signs send a message to customers.
All this company did was take a photo to share online. The vibe is so strong it resonates as the ambassador!
This is how you create a silent ambassador.
Imagine if you walked into the store to see this display, but their online photo showed a punk rocker with spiked hair and a chain in their nose eating candy. It would really confuse you.
Your social posts really are important!
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review