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Monday: Subject Matter Expert
Quote: “Fear makes the wolf bigger than he is.”
The fun of today’s post is thinking about the Big Bad Wolf. If we look at the quote there’s the motivational message of, don’t let fear make your mind run wild.
It’s a great message.
You need to be cautious that you don’t let fear get the best of you and prevent you from doing amazing things! The wolf may be bad… but he’s not unstoppable.
But now let’s twist this quote and focus on the big bad wolf.
What do we know about the Big Bad Wolf? Well, he lives to harass pigs and has impressive lung power.
He’s got a strong brand.
You’ve never met the Big Bad Wolf and yet you’re afraid of him. But while you’re afraid of him, please recognize, he’s a Subject Matter Expert. He goes through life displaying his talent in house demolition… His reputation precedes him and causes you to buy strong construction materials, like brick, if you happen to be building a home in the area.
Ironic, eh? You never think of the Big Bad Wolf as an expert… but he’s got skills AND he markets them pretty darn well.
His skills in home demolition with his brand of “big bad wolf” make you take notice and as today’s quote shows… we have a habit of fearing him much larger than needed, and he’s only a story!
So how do you get you brand to be as strong (but nicer) than the Big Bad Wolf — well, like the wolf, you advertise by featuring your strength. Get out there and build a reputation through success.
Granted the wolf did it with “word of mouth” and the fear of having your house blown down and getting eaten… I don’t think that’s a great way to build your credibility. I think a much better way is with reviews!
And… all you have to do is ask your customers.
When a third party endorses you that has actually used your product or service… wow. That’s a fantastic credibility builder.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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