Quote: “Experience is the name that everyone gives to their mistakes.” – Oscar Wilde
Monday: Subject Matter Expert
Learn by doing. This is how we’ve done it for years.
We go to school, learn, then at sometime we’re suppose to “do”. We make mistakes… that’s when people say that we learn from mistakes and that’s experience.
Well, I’ve got a different take on this and it has to do with that feeling that everything is speeding up.
I believe that everything is speeding up… it seems like learning curves are steeper and yet we continue to smash new levels of greatness in record time.
Let me explain. I competed in baton twirling for 17 years, most was in the 80s to early 90s. Right around 1984 the “compact” video camera became available. Now by compact I mean you put the unit on your shoulder and recorded on a VHS tape.
Well, that ability to record finally allowed athletes to see themselves! I remember being able to watch my own practice and finally understanding what teachers and coaches were yelling at me to fix.
Yet the funny thing is, I have ZERO videos of me competing!
It was against the rules of competition to use video cameras to record performances, including your own! It’s really sad…now… I wish I had those performances on tape.
Anyway. This also affected the sport. It improved gradually. You’d watch a competitor and try to figure out HOW they did a trick… but unless they were gracious enough to teach you, it simply was a mystery.
Flash ahead to 2019.
You can search YouTube and there is channel after channel with twirlers breaking down tricks. You can watch advance twirler performances and go frame by frame to figure out the secrets.
As a result, the sport has not only progressed more quickly to bigger, impressive, extravagant skills… it’s nearly unrecognizable. What was considered an elite twirler in my day is now two rungs down on the competitive ladder.
But more important is the ROLE of those that share and how it affects your business. When you share your expertise you reduce the learning curve of your customer… when you reduce the learning curve of your customer they elevate their status quicker. As a result YOU become more valuable as the expert they refer.
Those that guard their knowledge will be passed by… those that share their knowledge will position themselves as Subject Matter Experts. Your new reality is that there are no longer secrets. AND your hunch is correct… things have sped up.
While we still learn from our mistakes, and we still learn by doing, we no longer have the same “trial and error” time. Subject Matter Experts help pave the way by sharing the secrets AND that’s the most amazing part of this technology revolution.
Tomorrow… come back for my episode “Content & Consistency”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review